Amo Cabelo

The goal of this identity was to create a visual identity to 3 dermatology students that were willing to share their knowledge about hair with their patients and people interested about hair care. The company is called Amo Cabelo, meaning Hair Love in Portuguese. The logo was inspired by natural hair curves and its lightness. Also, the lipstick stamp with neutral and pink nude colours, simbolizes the feminine elegance. It was designed three variations of the logo. One for stationery items, one for marketing collateral and a simplified version for social media and posts.