Business Cards
Stationery
Mug
Paper Bags
Web and Mobile Design
Mobile Design
Transit Shelter Ad
Promotional Video
Promotional Container
Iota was made in partnership with Bruce Meulendyks
IOTA
IOTA House Exposition is paving the way for small home living. With the cost of real estate on the rise, IOTA offers housing alternatives in the form of tiny homes, both mobile and stationery. Its business core is to solve the growing problem of affordable and sustainable housing for young and/or first-time home buyers. IOTA is a term used for the smallest letter-form in the Greek alphabet, and its meaning was tied into the branding by the use of an acronym: Intriguing, Original, Tech and Adapt. The key challenge in this project was to design an identity that represented the younger generation searching for affordable and sustainable housing. In addition to that, to create a visual brand that could be versatile throughout all digital and print platforms. Some solutions to overcome these challenges were: to use different colours to represent the brand ideals - simple, friendly and fun; to help connect with a younger generation; and to design shapes for the logo’s four structures giving an abstract idea of the housing options offered by IOTA, also allowing for these shapes to be turned into icons that can be used flexibly across different mediums.